A company driven by tradition, Limoncello Di Capri continues to produce the world-famous liquor with artisanal methods and respects the traditions and flavors from the island of Capri. The New Year’s campaign, also known as Anno Nuovo, will emphasize the history of the brand and the liquor itself. The use of bright colors and Italian design elements will resemble the vibrancy of Capri. The Los Angeles Times wrote “Restaurants in the United States, Canada, the United Kingdom, Australia, and New Zealand are now increasingly offering Limoncello on their beverage and dessert menus”. With increasing popularity of the product, Limoncello Di Capri wants to expand where their product is sold. The marketing material for this campaign will inform consumers about the brands commitment to authenticity and overall information about the Italian liquor. The quality and versatility of the product has made it one of the best-selling liquors in Italy, with a fast-growing presence across the country.