Jeff’s Best provides customers with authentic Italian sauces in the convenience of single serve packaging. According to the Harvard Business Review “The single-serve experience is a powerful intersection of great business and increased consumer benefits”. In addition to the unique single-serve packaging, Jeff’s Best uses ingredients that are imported from Italy, making the product as authentic as possible. The branding emphasizes the authenticity of the product, using traditional Italian colors and elements. This branding is carried throughout the website and brochure, which discuss the history of the brand and products. The best ingredients are packed into a single serving, making cooking more convenient than ever before.